CFAC is seeking proposals for Double SNAP Dollars marketing campaign!

REQUEST FOR PROPOSALS (RFP)

MARKETING/COMMUNICATIONS CAMPAIGN FOR THE DOUBLE SNAP DOLLARS PROGRAM

ISSUED JANUARY 4, 2016
PROPOSALS DUE FEBRUARY 8, 2016

PROJECT OVERVIEW
The Community Food and Agriculture Coalition (CFAC), a multi-stakeholder food policy coalition in Missoula, Montana, is accepting proposals to develop a marketing/communications campaign for the Double SNAP Dollars (DSD) program. The DSD program provides a dollar-for-dollar match when Supplemental Nutrition Assistance Program (SNAP) benefits, also known as food stamps, are used to buy local fruits and vegetables at participating locations throughout Western Montana. The marketing campaign is meant to generate greater awareness of and participation in the DSD program. The project involves conducting market research, developing a campaign strategy, and designing relevant marketing materials.  It is important that the campaign strategy is directly informed by SNAP users and low-income community members. The marketing firm will work closely with CFAC’s Food Access Program Manager and marketing committee throughout the process. Implementation date of the marketing campaign will ideally be May 2016.

This project is funded by the Community Food Projects (CFP) USDA grant. We are seeking proposals from a marketing firm to lead the development of this marketing and communications campaign that addresses the scope outlined in this RFP.

ORGANIZATIONAL OVERVIEW
CFAC works to create a thriving local food system for Montana by pursuing solutions through collaboration, policy advocacy, and innovative projects.  A core part of our organizational mission is to assure that everyone, regardless of social status or income, has equal access to nutritious and affordable foods.  CFAC has worked towards this mission with our Electronic Benefit Transfer (EBT) program, which enables farmers’ markets and community supported agriculture programs to accept SNAP, and is now expanding upon this work with the DSD program. This exciting new program directly addresses the needs of SNAP users by making healthy and local produce more affordable, while supporting local farmers, businesses and the economy. More information about the DSD Program can be found at: www.missoulacfac.org/double-snap.html

CFAC’S MISSION AND VISION
CFAC envisions a future where houses, farms, and ranches thrive; people are well-fed and food secure; family farms are sustainable, successful, and supported within a community food system; and farmers and ranchers can access the land they need.

PROJECT SCOPE

  • Conduct research on target audience (SNAP users). This phase should include a number of opportunities to gather input from a variety of low-income consumers, including the facilitation of at least one focus group
  • Develop a brand for Double SNAP Dollars and train staff on its use
  • Develop brand messaging and train staff on its use
  • Develop a regional marketing campaign that provides consistent messaging and branding across all participating Double SNAP Dollars retailers
  • Design relevant print collateral, per recommendations informed by market research
  • Provide guidance on campaign implementation
  • Provide input on a marketing how-to toolkit for Double SNAP Dollars retailers

REQUIRED DELIVERABLES

  • Key messages
  • Marketing/Communications Plan
  • Print collateral and templates
  • Logo or relevant images saved in EPS format
  • Evaluation plan, including recommended metrics and how to collect them
  • Staff training on brand and message use and campaign implementation

BUDGET
$8,000, plus $2,000 in printing costs. Applicant must be eligible to receive federal funds.

PROPOSAL REQUIREMENTS
Please submit proposal via email in a PDF format that includes the following:

  • Description of your firm or business, including a summary of your firms’ experience, short bios of staff committed to this project, and examples of similar work. References and contact information are appreciated
  • Summary of your project approach for conducting market research and developing the marketing and communications campaign
  • Proposed work schedule
  • Estimated cost for all work related to tasks and deliverables

We are open to suggestions about ways to accomplish these plans and hope that you can be flexible as we navigate the marketing process. If the project budget limits your firm’s ability to complete the full scope outlined above, please propose an alternate scope of work and provide an explanation of how the reduced scope will still result in an effective campaign.

RFP AND PROJECT TIMELINE

RFP released January 4, 2016
Proposals due February 8, 2016, 5pm MST
Expected hire date February 19, 2016
Campaign launch May 16, 2016

QUESTIONS AND PROPOSAL SUBMISSIONS                                                  Questions may be directed to Kim Gilchrist, CFAC Food Access Program Manager and Project Lead, at (856) 912-1080 or kim@missoulacfac.org. Please submit proposals to kim@missoulacfac.org by 5:00 pm MST on Monday, February 8, 2016.

It’s a Date!

2015-09-15 21.02.21

Hello Friends of Farmland,

We are so grateful for all you have done to save ag lands in our county. You’ve written letters, you’ve attended meetings, you’ve testified in front of the Planning Board, you’ve come to events, you’ve become members of our organization. Basically, you’ve rocked! Thanks to you, we are as close as we have ever been to seeing those regulations become a reality.

Let’s see it through to the end. The Missoula County Board of County Commissioners will make the final decision on the regulations, and they need to know you care. Help us convince the commissioners that farmland protection is essential to our well being as a community and vital to the health of our local food system. Ask them to VOTE YES and approve the Planning Board’s proposed farmland protection measures for the county subdivision review regulations.

Submit Comments to CAPS

Click here for CAPS’ website

Attend the meeting

When:   Tuesday, December 8th, 6 pm

Where: City Council Chambers, 140 W. Pine downtown Missoula

Paid Spring Internship at CFAC

Want to help Montana’s beginning farmers grow successful, sustainable businesses?  Want to learn about how to develop new resources, plan educational opportunities, host events, and evaluate programs?  CFAC is looking for an intern for this spring to assist with a range of projects, including:

  • Promoting and marketing a new statewide resource, Farm Link Montana (to be launched in mid-November), to farmers and ranchers and the people who work with them across the state (throughout the spring)
  • Planning, promoting, administering, and evaluating a series of business planning oriented workshops in Missoula (January – March)
  • Supporting MSU Extension and small business staff across Montana in offering business planning workshops in their communities (January – March)
  • Working with a range of partners to develop tools to connect farm and food businesses with investors in Western Montana, including considering the full range of options (January), hosting our first round of funding (February), and evaluating the funding round (April)
  • Planning and promoting a series of on-farm, farmer-led Field Days, including developing a guide for hosts and an evaluation tool for participants (offered over the summer, planning and promotion in March – May)

Note: you will not be expected to lead these projects, but will have the opportunity to assist in development and management as appropriate. As an intern, you will have the opportunity to assist with multiple projects.  We can offer a $1,000 stipend to applicants able to offer at least 10 hours/week between January and May.

To apply, email annie@missoulacfac.org with your resume and a note on the project(s) in which you’re interested and any additional relevant information not covered in your resume.  We will be reviewing applications on a rolling basis with a planned intern start date of January 25th.

Great Final Field Day of 2015!

Thank you so much to all who joined us for our last farmer field day of the season at County Rail Farm! Tracy and Margaret did a wonderful job of explaining their choices when it comes to crop selection, and marketing ideas for their operation as well as the pros and cons of CSA shares versus the farm share model they have since adopted. And what an incredible potluck! The food was wonderful and it was so gracious of them to invite us into their home to share a warm meal and some good conversation.

This year, our field days were geared towards people who are just at the beginning of their farm exploration – interns, folks thinking about starting a farm in the near future, and those who are just getting started. We sincerely hope that the tours and workshops were insightful, whatever your particular venture may be.

As a last request, we would be most grateful if those that attended our final field day would take a few minutes to fill out a quick survey to provide feedback on your experience. We have received a couple of responses so far, but the more replies we receive, the more we can improve these tours in the future. Tell us what you thought by clicking here!

And of course, if you would like to stay up to date on the latest happenings at CFAC, sign up for E-news by clicking here.

Thank you again for being a part of Farmer Field Days. Best of luck to all of you and don’t forget, the wheel is your friend!

 

Annie

Huge Turnout At Public Hearing

Thanks to all of you who testified, showed up and spread the word! We asked you to stand up for farmland and you DID. Big time!

For those of you who have been following the efforts to protect farmland here in Missoula County: Tremendous, packed hearing last night with about 3 hours of testimony. The Planning Board took some action: They restored the current definition of agriculture, which means soils of local importance are going to be included in the regulations. The hearing remains open until Tuesday, Sept. 29 when the Board will have a special meeting at 7 PM to address other concerns raised about the draft and then, hopefully, move it on to the County Commissioners. Last night went till after 11:00. One step closer…

Up Next!

The Planning Board’s second and hopefully final hearing on the subdivision regulations.

Planning Board Hearing

September 29th, 7 pm

140 West Pine Street 

Check out farmland preservation in the news! Click the link to read the Missoula Independent’s article on Claire Emery’s soil circles and CFAC’s Save It Don’t Pave It campaign.

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