Image from entrepreneur.com

I am loving this article in Forbes magazine about how Millenials (basically everyone between 10 – 30) are going to change the food system.

As the author says, “Yes, Millennials still prefer cheaper food, and want it to be convenient.  But they are also more willing to pay for fresh and healthy food, and are willing to go to great lengths to find it.  And they are also more aligned with the “food movement” and love things like organic farms, small batch jams and artisanal cheese.  This shift – by millions of people – could change the market place forever (don’t forget – they will be teaching their children to eat this way too) as power is shifted from large mass market companies and brands to “the little guy” selling online or at the local corner store.”

You know it!